Sharing our thoughts on how brands (with a Conscience) can accelerate the Circular Economy

October 24, 2016

Unilever and Rabobank: this is how to sell sustainability

September 29, 2016

In Kopenhagen praten we verder

July 18, 2016

Gewetensvolle merken, indrukwekkend succesvol

April 11, 2016

Publishing date set

November 6, 2015

Cadeautje van Ziggo

November 6, 2015

Branding as we know it

March 31, 2015

Fuzz and buzz in marketing

March 18, 2015

Zijn we afstandelijk, menselijk of amicaal?

February 11, 2015

Sustainable branding is a piece of cake!

February 9, 2015

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Hoe tone-of-voice het effect van je communicatie bepaalt!

February 4, 2015

Uit onderzoek weten we dat het effect van communicatie voor 38% wordt bepaald door de tone-of-voice (55% door vorm en slechts 7% door inhoud). Hier vind je een praktijkvoorbeeld pur sang. 

 

 

http://www.peopleforbikes.org/blog/entry/how-smart-language-helped-end-seattles-paralyzing-bikelash

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tone-of-voice

communicatie effect

branded tone

branding

brand identity

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